Category Archives: Win-Win

What would make it possible?

Advertising is a fascinating field. Its usual purpose is to persuade us to do something we might not do otherwise. Often, the goal is to sell, but there can be other goals, too. Advertisers may try to convince us to … Continue reading

Posted in Win-Win | Tagged , | Comments Off on What would make it possible?

Communication: What’s winning look like?

Tension has been rising in Liam’s family. From Liam’s perspective, he’s simply attempting to control his parents’ “interrogation” into his life by refusing to answer questions. But that hasn’t worked very well—if anything, their questioning has become more vigorous! Inspired … Continue reading

Posted in Win-Win | Tagged , | Comments Off on Communication: What’s winning look like?

The Quality Worlds of a Happy Relationship

In a happy, satisfying relationship, the two people involved appear in each other’s “quality worlds.” What’s a quality world?

Posted in Win-Win | Tagged , , | Comments Off on The Quality Worlds of a Happy Relationship