Attempts to influence and persuade us are everywhere. Advertisements are essentially attempts to influence: Buy this product! Donate to this cause! Believe these beliefs!
Personalized ads and information are particularly persuasive. For example, if I can make my company’s ad seem to address you and your situation directly and specifically, you may be more open to buying or being influenced by it than if it’s just a general appeal.
Data mining is a technique where useful information is “mined” from sets of data. For example, the grocery retailer examines my data (spending patterns) and based on what it finds, offers me points on certain products. Continue reading
