It would be difficult to ignore all of the persuasive messages that come into our lives, wouldn’t it? Many of those messages are focused on getting us to do something, often it’s to buy something.
Marketing ads have a clear purpose—they want to persuade us to trade our money for their product or service. I recently heard such an ad that I thought quite persuasive. I’ll describe it for you; you decide whether you find it persuasive, too.
The ad tells a story, and while I can’t remember exact details, it went something like this: Continue reading

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articles and observations inspired by the work of Dr. William GlasserCategories